UFAM Rally 2025 Main Stage

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Bruce Goldberg

Mr. Goldberg is the President and co-owner of River’s Bend PC and has been in practice for over 29 years. He treats adults who are suffering with substance abuse and mental health issues within an individual, family and group treatment setting.

Mr. Goldberg provides intervention planning and execution, as well as consulting for substance use disorder. He is an SAP (Substance Abuse Professional) and HPRP provider. He co-facilitates the adult substance use disorder (IOP) and facilitates the Adult Early Recovery Group. He presents and collaborates with statewide and national providers.

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Brotha Earth

Brotha Earth (formerly Rare Earth) blends classic rock with R&B, creating a sound that defies genre labels. As the first all-white band to find success with Motown, they made history on the label’s Rare Earth imprint.

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Carl & Katarena Maddox

Carl Maddox: I spent 43 years in addiction and 38 years with no direction or purpose in life except to use drugs and go to jail. In 2023, I found myself in jail again, and my daughter was also in jail. It broke me and made me realize I had to change, so she didn't have to face life as I had. I have been clean since August 2023.

Katarena Maddox: I am a 24-year-old from Genesee County, raised in addiction and madness. During my addiction, I made a life-altering decision and was facing a 2–12 year prison sentence. Today, I have been given a second chance to live a new way of life and wish to share my experience, strength, and hope with other young women in the grip of addiction or on the road of recovery.

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Mary Whiteford

Mary Whiteford started her career as a pediatric emergency and neurosurgical nurse. She has owned a financial business with her husband since 1997.

Mary was elected state representative for most of Allegan County and served from 2016–2022. She focused on mental health and child welfare, and chaired the Department of Health and Human Services budget for 4 years.

Her biggest achievement was establishing the Michigan Crisis and Access Line, now known as 988. Between June 2023 and May 2024, it answered over 88,000 calls—93.4% within 30 seconds.

Mary has been married to Kevin for 39 years, has 3 adult children and 5 grandchildren. She now volunteers on the Opioid Advisory Commission and serves as a court-appointed advocate for children in foster care.